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Michael Kors Marketing Analysis

Project type

Research

My research delved into how Michael Kors handles its marketing, the way it presents itself (branding), the variety of products it offers, and where it stands in the market (positioning). I wanted to figure out what's working well and where there might be room for improvement. I looked closely at how Michael Kors shows itself to the world, what kinds of stuff they sell, and how people see them in the market. This research gives me a clear picture to help make smart decisions and fine-tune strategies.

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